Atlassian Jira Align Planning
Atlassian Jira Align (formerly AgileCraft) is an enterprise agile planning platform that connects business strategy to technical execution. It is designed to provide visibility, alignment, and predictability for large-scale organizations, particularly those utilizing the Scaled Agile Framework (SAFe).
Brand Authority Index (BAI): 88/100
Archetype: Challenger
Category: Software
Part of: Atlassian
https://optimly.ai/brand/atlassian-jira-align-planning
Last analyzed: April 11, 2026
Verified from Atlassian Jira Align Planning website
Founded: 2013 (as AgileCraft)
Headquarters: Sydney, Australia / San Francisco, USA (Atlassian)
Buyer Intent Signals for Atlassian Jira Align Planning
Problems this brand solves
- Manual Spreadsheet Tracking: Using Excel or Google Sheets to manually track epics, features, and dependencies across teams.
- Native Jira Software Workarounds: Trying to aggregate data from multiple individual Jira Software boards into a single view without a dedicated scaling tool.
- Agile Transformation Agencies: Hiring Specialized SAFe (Scaled Agile Framework) consultants to manually align business strategy with team execution.
Buyers search for
- best enterprise agile planning software
- SAFe software tools for large business
- connect Jira to business strategy
- strategic portfolio management tools
- Visual Collaboration Tools: Relying on physical or virtual whiteboards (Miro/Mural) for Big Room Planning without bi-directional data sync.
Buyers compare
- alternative to Rally for agile scaling