Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. This Business Profile tracks the Brand Authority Index and supporting AI visibility evidence. Last analyzed August 9, 2026.
August is a company within the Smart HomeHeader category. August is a consumer electronics company that designs and manufactures internet-connected room-access and home-security products. They are best-known for their retrofit smart locks which allow users to upgrade their existing deadbolts with remote access and monitoring capabilities.Header
August was founded in 2012Header and is headquartered in San Francisco, CAHeader.
August is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for August is Strong. Significant factual deltas detected.
AI models classify August as a Challenger. AI names competitors first.
August appeared in 4 of 6 sampled buyer-intent queries (67%). The brand dominates 'smart lock' queries but loses 100% of visibility on the 'August' query alone due to broader category competition.Header
The brand is perceived as a pioneer in the smart lock category with high-quality industrial design. However, accuracy breaks down when users omit the word 'Smart' or 'Home', leading to results for unrelated brands in the period care or travel industries. Key gap: AI often fails to distinguish between 'August Home' (the lock company) and 'August' (the luxury lifestyle/vacation home rental brand) or 'August' (the period tracking and subscription brand) without specific context.
Of 5 key facts verified about August, 4 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
The primary vulnerability is name ambiguity; without the 'Home' suffix, the brand is frequently confused with unrelated entities in tech and apparel.
Buyers turn to August for Physical Key Management: Using traditional physical metal keys for access control., Manual Deadbolt Security: Using a standard non-connected deadbolt and manually verifying door status., On-site Security Personnel: Hiring a physical security guard or concierge to manage entrance access., among 3 documented problem areas.
Buyers evaluating August typically ask AI models about "best retrofit smart lockHeader", "smart lock that works with existing keysHeader", "August productsHeader", and 3 similar queries.
August's core products are August Wi-Fi Smart Lock, August Smart Lock + Connect, August Smart Keypad, DoorSense sensors.Header.
August uses One-time purchaseHeader.
August serves Homeowners, renters, Airbnb hosts, and smart home enthusiasts.Header.
August Market leader in retrofit design, allowing users to keep their existing exterior door hardware and keys while adding smart functionality.Header
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
Official website: https://august.comheader/
Last analyzed: August 9, 2026
Founded: 2012Header (source: official website)
Headquarters: San Francisco, CAHeader (source: official website)
This Business Profile is published by Optimly in the Optimly AI Brand Index, a public research dataset showing how AI systems describe brands, categories, and competitors. Optimly AI Visibility analyzes sampled buyer-intent responses, cited sources, and public brand information. The Brand Authority Index summarizes answer presence, narrative accuracy, and owned citations where sufficient evidence is available.
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