Aviva plc is a British multinational insurance company headquartered in London. It provides a broad range of products including life insurance, general insurance, pensions, and asset management services, primarily serving customers in the United Kingdom, Ireland, and Canada. As a major constituent of the FTSE 100, it is one of the largest insurance organizations in the world by revenue.
Brand Authority Index (BAI): 92/100
Archetype: Challenger
Category: Financial Services