Azure Percept was a comprehensive platform of hardware and services designed to simplify the deployment of AI at the edge. Azure IoT is Microsoft's broader suite of cloud services, including IoT Hub and IoT Central, that connect, monitor, and manage IoT assets at scale.
Brand Authority Index (BAI): 72/100
Archetype: Challenger
Category: Information Technology
Part of: Microsoft
https://optimly.ai/brand/azure-percept-microsoft-azure-iot
Last analyzed: April 9, 2026
Founded: 2021 (Percept) / 2015 (Azure IoT)
Headquarters: Redmond, Washington, USA