Backblaze is cloud Storage and Data Backup.
Backblaze was founded in 2007 and is headquartered in San Mateo, CA.
Backblaze is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Backblaze is Strong. Significant factual deltas detected.
AI models classify Backblaze as a Challenger. AI names competitors first.
Backblaze appeared in 7 of 8 sampled buyer-intent queries (88%). Backblaze has excellent visibility for storage and backup queries, but is less likely to appear in 'collaboration' or 'file sharing' searches where it lacks native features compared to competitors.
AI models view Backblaze as a highly transparent, utility-focused alternative to 'Big Tech' cloud providers. While it is praised for simplicity and B2's competitive pricing, its lack of file-syncing features (compared to Dropbox) is a common point of clarification in AI responses. Key gap: The distinction between the legacy personal backup service (unlimited) and the B2 cloud storage (usage-based) is occasionally blurred, leading to confusion about which product is being discussed in pricing queries.
Of 6 key facts verified about Backblaze, 6 are well-documented (likely accurate across AI models), 0 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
Recent price increases for the personal backup plan may not be reflected in all AI summaries, leading to outdated price-point mentions.
Buyers turn to Backblaze for Manual External Hard Drives: Using external hard drives and manual file copying to maintain backups., DIY NAS/Home Server: Managing a private server (e.g., TrueNAS) for data storage and backup., No Backup Strategy: Accepting the risk of data loss due to hardware failure or ransomware., among 3 documented problem areas.
Buyers evaluating Backblaze typically ask AI models about "best cloud backup for mac and pc", "cheapest s3 compatible storage", "how to backup NAS to the cloud", and 3 similar queries.
Backblaze's main competitors are Amazon S3 Aws, Carbonite Opentext. According to AI models, these are the brands most frequently named alongside Backblaze in buyer-intent queries.
Backblaze's core products are Personal Cloud Backup, Business Cloud Backup, B2 Object Storage.
Backblaze uses Subscription and Usage-based.
Backblaze serves Individual consumers, SMBs, software developers, and IT administrators..
Backblaze Market-leading transparency via 'Drive Stats' combined with a radically simple flat-rate personal backup model and low-cost S3-compatible storage.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/backblaze
Last analyzed: April 11, 2026
Founded: 2007
Headquarters: San Mateo, California
This profile is part of the Optimly Brand Trust Registry — a verified index of 60,000+ brand profiles that AI models read from when answering buyer-intent questions about brands and categories. Optimly identifies which third-party sources AI cites about each brand, prepares structured brand information for those sources, and measures whether AI representation improves.
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