Bank of America

Bank of America (BofA) is an American multinational investment bank and financial services holding company. Through its various subsidiaries, it provides a diverse range of banking and non-bank financial services, including retail banking, corporate banking, and wealth management. It is one of the largest banking institutions in the United States and a major player in global capital markets.

Brand Authority Index (BAI): 96/100

Archetype: Challenger

Category: Finance

Part of: Bank of America Corporation

https://optimly.ai/brand/bank-of-america

Last analyzed: April 9, 2026