Basis Technologies Formerly Centro
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Overview
Tagline Brand's website · 2026-10-04
A single platform that unifies programmatic buying with workflow management across all digital media channels, reducing the need for multiple point solutions.
Description Brand's website · 2026-10-04
Basis Technologies (formerly Centro) is a global provider of enterprise software for the advertising industry. Its flagship platform, Basis, automates critical digital media operations including planning, buying, and reporting across programmatic, search, social, and site-direct channels.
Offerings
Core capabilities Brand's website · 2026-10-04
Basis Platform (Omnichannel Media Buying & Automation)
Pricing Brand's website · 2026-10-04
Enterprise/Custom (typically usage-based or percentage of ad spend)
Audience
Target industry Brand's website · 2026-10-04
Advertising Agencies, In-house Marketing Teams, Enterprise Brands
Landscape
Competitors Brand's website · 2026-10-04
- The Trade Desk
- Mediaocean
- Amobee
- Adobe Advertising Cloud
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Claim Basis Technologies Formerly Centro — free →Page last updated 2026-10-04.