Baur au Lac
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Overview
Tagline Brand's website · 2026-11-08
Baur au Lac is a family-run 5-star luxury hotel in Zurich, located in a private park on the shores of Lake Zurich.
Description Brand's website · 2026-11-08
A historic Zurich hotel offering individually designed rooms and suites, dining venues, events, concierge services, fitness and well-being facilities, and a branded shop.
Identity
Mission Brand's website · 2026-11-08
To provide timeless elegance, discreet hospitality, comfort, and personalised care for guests in Zurich.
Founders & leadership Brand's website · 2026-11-08
Family-run and now in its seventh generation of management.
Website Brand's website · 2026-11-08
https://bauraulac.ch
Voice & tone Brand's website · 2026-11-08
Elegant, welcoming, discreet, refined, and luxurious.
Founded Brand's website · 2026-11-08
1844
Headquarters Brand's website · 2026-11-08
Talstrasse 1, 8001 Zurich, Switzerland
Parent ownership Brand's website · 2026-11-08
Independent family-run hotel; operated by the same family for seven generations.
Offerings
Problem solved Brand's website · 2026-11-08
Provides a prestigious, comfortable base in Zurich for leisure, business, dining, celebrations, and bespoke city experiences.
Core capabilities Brand's website · 2026-11-08
- Luxury hotel accommodation in rooms and suites
- 24-hour concierge and personalised guest services
- Airport and railway-station limousine and transfer services
- Valet and garage services
- Twice-daily housekeeping
- Restaurant, bar, lobby lounge, wine and spirits, and Mediterranean dining
- Corporate and private event hosting
- Fitness and well-being facilities
Products / SKUs Brand's website · 2026-11-08
- Hotel rooms and suites
- Le Hall
- Baur au Lac Vins
- Baur's Brasserie & Bar
- Marguita restaurant
- Baur's Bar
- Chalet au Lac
- Fitness and well-being facilities
Pricing Brand's website · 2026-11-08
Hotel room rates are not stated. Dogs are welcome for CHF 45 per dog per day. Baur au Lac Shop products shown range from CHF 15 to CHF 135.
Audience
Target industry Brand's website · 2026-11-08
Luxury hospitality and hotels
Customer base Brand's website · 2026-11-08
Leisure and business travelers, families, diners, event guests, and guests traveling with dogs.
Ideal customer profile Brand's website · 2026-11-08
Ultra-luxury travelers seeking a centrally located, family-run 5-star hotel in Zurich with personalised service, fine dining, and bespoke experiences.
Use cases Brand's website · 2026-11-08
- Staying in Zurich for leisure
- Staying in Zurich for business
- Multi-generational family stays
- Dining and drinks at the hotel venues
- Celebrating corporate or private events
- Arranging bespoke Zurich and Lake Zurich experiences
- Using fitness and well-being facilities
- Purchasing hotel-branded gifts and products
Customer outcomes Brand's website · 2026-11-08
- A comfortable and discreet stay in central Zurich
- Access to personalised concierge support and bespoke experiences
- Convenient access to Lake Zurich, Bahnhofstrasse, Bürkliplatz, the Old Town, Tonhalle, and the Opera House
- Flexible family accommodation with connecting rooms and suites
- Memorable dining and celebration experiences
- A welcoming stay for guests traveling with dogs
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Claim Baur au Lac — free →Page last updated 2026-11-08.