Bayer Consumer Health is a major business division of the global enterprise Bayer AG, specializing in the development, production, and marketing of over-the-counter medications, food supplements, and other self-care solutions. The division maintains a portfolio of globally recognized brands in categories including pain management, cardiovascular risk prevention, dermatology, and nutritional health. It is headquartered in Basel, Switzerland, and serves as a primary driver in the global self-care market.
Brand Authority Index (BAI): 88/100
Archetype: Incumbent
Category: Healthcare