Belfius
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Overview
Tagline Brand's website · 2026-11-07
Belgian bank-insurance group providing banking, insurance, lending, investment and payment solutions.
Description Brand's website · 2026-11-07
Belfius is a Belgian bancassurance group combining a bank, an insurer and other subsidiaries. Its offerings cover individuals, self-employed people, SMEs, corporate customers, public authorities and non-profit organisations.
Identity
Mission Brand's website · 2026-11-07
To serve Belgian society through customer-focused banking and insurance while engaging ethically and sustainably in economic and social matters.
Website Brand's website · 2026-11-07
https://belfius.be
Voice & tone Brand's website · 2026-11-07
Customer-focused, accessible, reassuring and inspirational.
Headquarters Brand's website · 2026-11-07
Place Charles Rogier 11, 1210 Brussels, Belgium.
Parent ownership Brand's website · 2026-11-07
Owned by the Belgian federal state; not listed on a stock exchange.
Offerings
Problem solved Brand's website · 2026-11-07
Helps customers manage payments, savings, investments, borrowing, insurance and everyday banking through digital channels and a commercial branch network.
Core capabilities Brand's website · 2026-11-07
- Banking and payments
- Savings and investments
- Online investing through the ReBel platform
- Consumer and home renovation lending
- Life and non-life insurance
- Digital banking through the Belfius app
- Online simulations and transactional banking services
- Sustainable and socially responsible banking and insurance
Products / SKUs Brand's website · 2026-11-07
- Payment accounts and banking packages
- Savings accounts
- Pension savings
- Investment funds, shares and trackers
- ReBel online stock-market platform
- Credit cards and prepaid cards
- Home renovation loans
- Belfius Home Credit Protect
Audience
Target industry Brand's website · 2026-11-07
Banking and insurance; financial services.
Customer base Brand's website · 2026-11-07
3.5 million individuals, self-employed people and SMEs; corporate customers; public authorities; and non-profit organisations. Belfius Insurance also serves individuals, self-employed people, SMEs, the public sector and non-profit organisations.
Ideal customer profile Brand's website · 2026-11-07
Individuals and legal entities resident or headquartered in Belgium, as well as existing Belfius Bank customers; particularly individuals, self-employed people, SMEs, corporate customers, public authorities and non-profit organisations.
Use cases Brand's website · 2026-11-07
- Making everyday payments and managing payment accounts
- Saving and preparing for retirement
- Investing in funds, shares and trackers
- Managing investments through the Belfius app and ReBel
- Financing home renovation and energy improvements
- Protecting homes and family finances with insurance
- Managing accounts, cards, investments, loans and insurance digitally
- Accessing banking support through Hey Belfius
Customer outcomes Brand's website · 2026-11-07
- A single overview of accounts, credit cards, investments, loans and insurance
- Everyday banking available digitally without a card reader
- Access to online investing in more than 10,000 shares, 1,300 trackers and 100 funds
- Protection tailored to customers' homes, needs and lifestyles
- Financing for renovation and energy improvements
- 24/7 access to a digital conversational assistant
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Claim Belfius — free →Page last updated 2026-11-07.