Bestinvest
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Overview
Tagline Brand's website · 2026-11-07
UK online investment platform offering investment accounts, pensions, ISAs, shares, funds, ETFs, Ready-made Portfolios and free investment coaching.
Description Brand's website · 2026-11-07
Bestinvest helps UK residents invest toward their goals through an online investment platform and mobile app. Customers can choose their own investments from thousands of shares and funds or use expert-managed Ready-made Portfolios from its parent company, Evelyn Partners.
Identity
Mission Brand's website · 2026-11-07
Help investors make the most of their money and find a path to their investment goals through expert coaching, planning tools and investment services.
Website Brand's website · 2026-11-07
https://bestinvest.co.uk
Voice & tone Brand's website · 2026-11-07
Clear, accessible, supportive and educational, with an emphasis on simplicity, transparency and informed decision-making.
Founded Brand's website · 2026-11-07
1986
Parent ownership Brand's website · 2026-11-07
Evelyn Partners
Offerings
Problem solved Brand's website · 2026-11-07
Bestinvest helps people understand, start and manage investing, choose suitable account types and investments, plan toward financial goals, and access guidance without receiving specific investment advice from its Coaches.
Core capabilities Brand's website · 2026-11-07
- Online investment platform and mobile app
- Investment account opening and transfers
- Access to UK and US shares, funds, ETFs and Investment Trusts
- Ready-made Portfolios managed by Evelyn Partners
- Free investment coaching for Bestinvest clients
- Goal planning and investment planning tools
- Investment research, fund factsheets, guides and market insights
- Online US share trading
Products / SKUs Brand's website · 2026-11-07
- Stocks & Shares ISA
- Self-invested Personal Pension (SIPP)
- Investment account
- Junior Stocks & Shares ISA
- Junior SIPP
- Ready-made Portfolios
- UK shares
- US shares
Pricing Brand's website · 2026-11-07
It is free to open an account and transfer investments. Service fees are tiered; the site states annual service fees are capped at 0.4% for funds and UK shares and 0.2% for risk-rated Ready-made Portfolios. Ready-made Portfolio fees start from 0.2%. Online share dealing is £4.95 per trade for the Investment Account. US shares have no online dealing fee, a 0.95% foreign exchange fee per trade and a maximum 0.2% service fee; telephone orders cost £30 per deal. Most investments require a minimum of £50, and investing can start from £50 a month. Other fees and underlying fund charges may apply.
Audience
Target industry Brand's website · 2026-11-07
Financial services, investment platforms and wealth management.
Customer base Brand's website · 2026-11-07
Individuals aged 18 or over who are UK residents or UK tax residents, including new and experienced investors, pension savers and parents investing for children. Free coaching is available to existing Bestinvest clients.
Ideal customer profile Brand's website · 2026-11-07
UK-based individual investors seeking a simple, low-cost online platform to invest through ISAs, pensions or general investment accounts, either by selecting their own investments or using expert-managed portfolios. Particularly suitable for people who want educational support and goal planning but not specific investment advice from a Coach.
Use cases Brand's website · 2026-11-07
- Starting to invest for the first time
- Investing through a Stocks & Shares ISA
- Saving for retirement through a SIPP
- Investing without annual ISA or pension limits through an Investment Account
- Investing for children through a Junior ISA or Junior SIPP
- Building a self-directed portfolio of shares, funds, ETFs and Investment Trusts
- Investing in US shares
- Transferring existing investments to consolidate holdings or potentially reduce fees
Customer outcomes Brand's website · 2026-11-07
- Greater understanding of investing and investment options
- A clearer plan for working toward investment goals
- Access to a broad range of investments in one platform
- Convenient online account opening and investment management
- Professional management through Ready-made Portfolios
- More confidence making investment decisions
- Potentially lower investment costs through tiered fees and transfers
- Ability to invest tax-efficiently through ISAs and pensions
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Claim Bestinvest — free →Page last updated 2026-11-07.