Betterment Cash Reserve is a high-yield cash management account offered by Betterment LLC, a digital investment advisor. The product functions as a cash sweep program where customer funds are deposited into several partner banks to provide interest and aggregated FDIC insurance.
Brand Authority Index (BAI): 76/100
Archetype: Challenger
Category: FinTech
Part of: Betterment
https://optimly.ai/brand/betterment-cash-reserve
Last analyzed: April 11, 2026
Founded: 2019 (as a standalone cash product)
Headquarters: New York, NY