BetterUp is an American human transformation company that provides mobile coaching, counseling, and mentorship to employees at various levels of an organization. It integrates behavioral science, AI technology, and a global network of certified coaches to improve individual performance and organizational resilience.
Brand Authority Index (BAI): 88/100
Archetype: Challenger
Category: Professional Training & Coaching
https://optimly.ai/brand/betterup
Last analyzed: April 10, 2026
Founded: 2013
Headquarters: San Francisco, California, USA