BigMarker
BigMarker is a comprehensive video platform for webinars, virtual, and hybrid events. Founded in 2010 and headquartered in Chicago, it provides a browser-based experience that requires no downloads for attendees. The platform is primarily used by marketing and HR teams for lead generation, customer training, and internal communications.
Brand Authority Index (BAI): 72/100
Archetype: Challenger
Category: Software as a Service (SaaS)
https://optimly.ai/brand/bigmarker
Last analyzed: April 10, 2026
Verified from BigMarker website
Founded: 2010
Headquarters: Chicago, IL
Buyer Intent Signals for BigMarker
Problems this brand solves
- Manual Tool Stitching: Using a combination of Mailchimp, Typeform, and YouTube Live to mimic a webinar funnel.
- Event Production Agency: Hiring a specialized virtual events production company to manage the technical stack.
- Legacy Event Formats: Sticking to physical-only events or basic one-way live streams.
Buyers search for
- best browser-based webinar software
- marketing webinar platforms with CRM integration
- virtual conference platforms for associations
- onsite event check-in and badging software
- white label webinar software for agencies
- Standard Video Conferencing: Using tools like Zoom or Microsoft Teams for standard video calls without marketing features.