Biotique is a leading Indian brand that manufactures and sells skincare, haircare, and wellness products rooted in the principles of Ayurveda. Founded in 1992, the company combines traditional Indian herbal recipes with modern Swiss biotechnology to create mass-market and premium beauty solutions. Biotique is recognized for its distinctive green-packaged products and its claim of using 100% natural, botanical ingredients.
Brand Authority Index (BAI): 82/100
Archetype: Challenger
Category: Beauty & Personal Care
https://optimly.ai/brand/biotique
Last analyzed: April 10, 2026
Founded: 1992
Headquarters: Noida, India