Bleu de Chanel Parfum is a luxury woody-aromatic fragrance for men produced by the French fashion house Chanel. Released in 2018 as the highest concentration within the Bleu de Chanel line, it was formulated by perfumer Olivier Polge to emphasize intense, refined woody notes like sandalwood and cedar. It is a market-leading 'blue' fragrance, known for its versatility and widespread popularity in the prestige beauty sector.