Brave Search and Leo AI are privacy-centric tools developed by Brave Software. Brave Search is an independent search engine that does not track users or their queries, while Leo is an AI assistant integrated directly into the Brave browser to provide contextual summaries, content generation, and query responses without compromising user anonymity.
Brand Authority Index (BAI): 68/100
Archetype: Challenger
Category: Technology
Part of: Brave Software
https://optimly.ai/brand/brave-search-leo-ai
Last analyzed: April 10, 2026
Founded: 2015 (Brave Software); Search launched 2021; Leo launched 2023
Headquarters: San Francisco, California