Brico.be
Is this your brand? Claim it — free, and takes a minute with your work email.
See how your company appears in the Brand Index.
Overview
Tagline Brand's website · 2026-11-07
Belgian DIY and home improvement retailer operating Brico and BricoPlanit stores and an online shop.
Description Brand's website · 2026-11-07
Brico provides DIY, renovation, construction, gardening, home improvement and household products through more than 150 stores and an online assortment of over 200,000 products. It also offers project support, workshops, tool rental, paint colour matching and access to renovation professionals.
Identity
Mission Brand's website · 2026-11-07
Help customers complete their DIY and home improvement projects, with the encouragement to be proud of doing it themselves and for less.
Website Brand's website · 2026-11-07
https://brico.be
Voice & tone Brand's website · 2026-11-07
Practical, encouraging, accessible and project-focused.
Offerings
Problem solved Brand's website · 2026-11-07
Helps individuals find products, advice, tools and professional assistance for DIY, renovation, construction, gardening and home improvement projects.
Core capabilities Brand's website · 2026-11-07
- Online and in-store retailing of DIY and home improvement products
- More than 150 stores with Brico and BricoPlanit locations
- Online assortment of more than 200,000 products
- Rapid in-store pickup
- DIY advice, inspiration and step-by-step guides
- In-store workshops
- Tool rental
- Paint colour matching with more than 20,000 wall colours
Products / SKUs Brand's website · 2026-11-07
- DIY and construction supplies
- Tools and hardware
- Paint and decorating products
- Flooring
- Heating and climate products
- Kitchen and home appliances
- Lighting
- Garden and outdoor products
Pricing Brand's website · 2026-11-07
Retail product pricing varies by item. The Bplus membership costs €60 per year and provides a minimum 10% discount on purchases for one year, subject to conditions. Promotional discounts and special offers are also available.
Audience
Target industry Brand's website · 2026-11-07
DIY, home improvement and hardware retail
Customer base Brand's website · 2026-11-07
Consumers and household DIYers in Belgium, including people undertaking renovation, construction, gardening and home improvement projects.
Ideal customer profile Brand's website · 2026-11-07
Individuals and households looking to complete DIY, renovation, construction, gardening or home improvement projects and seeking products, advice, equipment or professional help.
Use cases Brand's website · 2026-11-07
- Buying materials and products for DIY and renovation projects
- Building, transforming or renovating a home
- Gardening and outdoor improvements
- Painting and decorating
- Choosing and installing lighting
- Buying or installing flooring and heating products
- Renting tools for projects
- Attending practical DIY workshops
Customer outcomes Brand's website · 2026-11-07
- Complete DIY and home improvement projects
- Access products through stores and online ordering
- Collect purchases quickly in store
- Learn practical DIY skills through workshops and guides
- Obtain custom paint colours
- Rent suitable tools for renovation, construction and transformation work
- Connect with professionals for renovation projects
- Save through promotions and loyalty benefits
Is this your business?
The information above is publicly sourced — assembled by Optimly from Brico.be's website and public pages.
Claim this profile to publish your own owner-approved BrandVault and speak for Brico.be across the index.
Claim Brico.be — free →Page last updated 2026-11-07.