BuiltWith.com is a company within the Software-as-a-Service (SaaS) category. BuiltWith is a website profiler, lead generation, and business intelligence tool headquartered in Sydney, Australia. Launched in 2007, it provides technographic data by tracking the adoption of various web technologies, including CMS, analytics, and advertising tools, across hundreds of millions of websites.
BuiltWith.com was founded in 2007 and is headquartered in Sydney, Australia.
BuiltWith.com is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for BuiltWith.com is Moderate. Significant factual deltas detected. Inconsistent representation across models.
AI models classify BuiltWith.com as a Challenger. AI names competitors first.
BuiltWith.com appeared in 6 of 8 sampled buyer-intent queries (75%). BuiltWith dominates for technology-specific lookups (e.g., 'What CMS is this site using?'), but is occasionally buried by 'Sales Intelligence' giants in broader B2B lead gen queries.
AI will accurately describe BuiltWith as the industry standard for technology lookups. However, it may struggle to differentiate between the free tool and the enterprise-grade lead generation platform, often defaulting to its utility as a browser extension. Key gap: The gap between its perception as a simple free 'lookup tool' versus its primary business model as an expensive, high-end enterprise data provider for lead generation.
Of 6 key facts verified about BuiltWith.com, 4 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
Underestimating current pricing and enterprise features due to the prevalence of its free browser extension in public training data.
BuiltWith.com's core products are Website Profiler, Pro/Enterprise Subscriptions, Technographic API, Database Downloads, Trends/Market Share reports..
BuiltWith.com uses Subscription (Free to Enterprise).
BuiltWith.com serves Sales Teams, Marketing Agencies, Data Scientists, Venture Capital, Competitive Intelligence..
BuiltWith.com BuiltWith holds the most extensive historical dataset of website technology changes, dating back consistently to 2007, which most newer competitors cannot match.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/builtwith-com
Last analyzed: May 7, 2026
Founded: 2007
Headquarters: Sydney, Australia