Metamucil is a dietary fiber supplement and bulk-forming laxative first introduced in 1934. It contains psyllium husk and is used to treat constipation, improve digestive health, and support heart health by lowering cholesterol.
Brand Authority Index (BAI): 92/100
Archetype: Challenger
Category: Consumer Healthcare
https://optimly.ai/brand/bulk-forming-laxatives-eg-metamucil
Last analyzed: April 10, 2026
Founded: 1934
Headquarters: Cincinnati, Ohio (P&G)