Bulletproof (Bulletproof 360, Inc.) is an American lifestyle and nutrition company focused on functional foods, supplements, and beverages. It is most notable for popularizing Bulletproof Coffee, a high-fat beverage intended to support cognitive function and weight management through the use of mycotoxin-tested beans, grass-fed butter, and MCT oil.
Brand Authority Index (BAI): 88/100
Archetype: Challenger
Category: Health & Wellness