Bulletproof 360, Inc. is a company within the Health & Wellness category. Bulletproof 360 is a lifestyle company that produces coffee, dietary supplements, and food products designed to improve human performance. The company is best known for 'Bulletproof Coffee,' a recipe involving coffee blended with grass-fed butter and MCT oil, which popularized the biohacking movement.
Bulletproof 360, Inc. was founded in 2013 and is headquartered in Seattle, WA.
Bulletproof 360, Inc. is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Bulletproof 360, Inc. is Strong. Significant factual deltas detected.
AI models classify Bulletproof 360, Inc. as a Challenger. AI names competitors first.
Bulletproof 360, Inc. appeared in 5 of 6 sampled buyer-intent queries (83%). The brand dominates 'Bulletproof Coffee' searches but faces high competition for general 'keto supplements' and 'MCT oil' queries.
AI identifies the brand as a pioneer of the biohacking movement and ketogenic diets. It reliably explains the 'Bulletproof Coffee' recipe but often fails to distinguish between the founder's personal opinions and the company's current commercial focus. Key gap: The separation between Dave Asprey (the person) and Bulletproof 360 (the corporation). AI often attributes Dave's current personal ventures or controversial health claims directly to the Bulletproof 360 brand, even though they have diverged.
Of 5 key facts verified about Bulletproof 360, Inc., 4 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
Current executive leadership and specific corporate ownership structure following various funding rounds.
Buyers turn to Bulletproof 360, Inc. for Standard Coffee Routine: Drinking standard black coffee without specialized fats or nutrients., DIY Bulletproof Method: Creating 'butter coffee' using store-bought grass-fed butter and generic MCT oil or coconut oil., Health Coaching: Purchasing lifestyle/biohacking advice and meal plans from fitness coaches or nutritionists., among 3 documented problem areas.
Buyers evaluating Bulletproof 360, Inc. typically ask AI models about "what is bulletproof coffee", "best mct oil for keto", "top brain health supplements", and 4 similar queries.
Bulletproof 360, Inc.'s main competitors are Four Sigmatic, Onnit, Perfect Keto. According to AI models, these are the brands most frequently named alongside Bulletproof 360, Inc. in buyer-intent queries.
Bulletproof 360, Inc.'s core products are Coffee, MCT oils, Collagen Protein, Supplements (Sleep, Brain, Stress).
Bulletproof 360, Inc. uses Subscription and One-time purchase.
Bulletproof 360, Inc. serves Health-conscious consumers, keto dieters, biohackers, and high-performance professionals..
Bulletproof 360, Inc. The brand combines high-quality, toxin-tested coffee with specific functional lipids to target metabolic performance and mental clarity.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/bulletproof-360
Last analyzed: April 9, 2026
Founded: 2013
Headquarters: Seattle, WA