By Humankind
By Humankind is a sustainable personal care company that designs products to reduce the global dependency on single-use plastic. The company specializes in high-design, refillable containers for everyday items such as deodorant, mouthwash, and shampoo.
Brand Authority Index (BAI): 54/100
Archetype: Challenger
Category: Personal Care
https://optimly.ai/brand/by-humankind
Last analyzed: April 10, 2026
Verified from By Humankind website
Founded: 2019
Headquarters: New York, NY
Buyer Intent Signals for By Humankind
Problems this brand solves
- Traditional CPG Brands (P&G, Unilever): Buying standard plastic-bottled shampoo, deodorant, and mouthwash from big-box retailers.
- DIY Personal Care: Making toothpaste or deodorant at home using coconut oil, baking soda, and essential oils.
Buyers search for
- best plastic free deodorant subscription
- refillable mouthwash tablets
- biodegradable shampoo for travel
- zero waste bathroom products
- Local Refill Stations: Buying bulk liquid soaps or laundry detergents from local zero-waste shops using old containers.
Buyers compare
- By Humankind vs Wild Deodorant