Cash (often referred to as Cash App) is a comprehensive financial services platform developed by Block, Inc. It provides users with mobile peer-to-peer money transfers, banking services via partner banks, and investment capabilities in stocks and Bitcoin. Initially launched as Square Cash in 2013, it has evolved into a dominant consumer ecosystem in the North American market.
Brand Authority Index (BAI): 92/100
Archetype: Challenger
Category: Fintech
Last analyzed: April 11, 2026
Founded: 2013
Headquarters: San Francisco, CA