Cathay United Bank

Tagline Brand's website · 2026-11-08

Cathay United Bank is a Taiwan-based bank providing personal and digital banking services, supported by Cathay Financial Holdings.

Description Brand's website · 2026-11-08

Cathay United Bank (CUB) provides banking and financial services including deposits, credit cards, foreign exchange, transfers, cash withdrawal, online applications, appointment services and digital banking through the CUBE App. It also operates internationally, including a Ho Chi Minh City Branch in Vietnam.

Mission Brand's website · 2026-11-08

To promote responsible and sustainable banking while providing secure, simple and personalized financial services and contributing positively to society, the environment and the economy.

Founders & leadership Brand's website · 2026-11-08

Tsu-Pei Chen is Chairman. Tzung-Han Tsai is Vice Chairman. Chung-Yi Teng is President of Cathay United Bank. Alan Lee is Managing Director. The 18th Board of Directors has a term from June 26, 2025 to June 25, 2028.

Website Brand's website · 2026-11-08

https://cathaybk.com.tw

Voice & tone Brand's website · 2026-11-08

Customer-focused, approachable, technology-oriented, security-conscious and sustainability-minded.

Parent ownership Brand's website · 2026-11-08

Cathay United Bank is a subsidiary of Cathay Financial Holdings (Cathay FHC).

Problem solved Brand's website · 2026-11-08

Helps individuals and organizations manage everyday banking and financial needs through deposit accounts, credit cards, foreign exchange, transfers, cash withdrawal, online applications and digital banking services, with an emphasis on convenience and security.

Core capabilities Brand's website · 2026-11-08

• Deposit and account services
• Credit cards and cash advance services
• Foreign exchange and currency-rate services
• Money transfers and scheduled transfers
• ATM and mobile cash withdrawal services
• Online applications and appointment services
• CUBE App digital banking
• Video-based banking support and account-service unlocking

Products / SKUs Brand's website · 2026-11-08

• Deposit accounts
• Credit cards
• CUBE Card
• CUBE App
• Foreign exchange services
• Online banking and digital services
• Cash withdrawal services
• Money transfer services

Pricing Brand's website · 2026-11-08

The website states that revolving annual interest rates for credit cards and cash advances range from 6.75% to 15%. Cash advance fees are 3% of the advance amount plus NT$150 or US$5, with other related fees published on the bank's website.

Target industry Brand's website · 2026-11-08

Banking and financial services

Customer base Brand's website · 2026-11-08

Personal banking customers, credit card users and customers seeking digital banking services; the bank also provides banking services to corporate and international markets.

Ideal customer profile Brand's website · 2026-11-08

Individuals in Taiwan seeking convenient personal banking, payment, foreign exchange, transfer, cash withdrawal and digital banking services.

Use cases Brand's website · 2026-11-08

• Opening a bank account online
• Selecting and applying for a credit card
• Managing foreign exchange and setting exchange-rate alerts
• Withdrawing cash using a mobile phone
• Making transfers without visiting an ATM
• Scheduling recurring transfers
• Using video services to unlock or manage banking services
• Applying for banking services online

Customer outcomes Brand's website · 2026-11-08

• More convenient access to everyday banking services
• Simpler digital management of foreign exchange, transfers and withdrawals
• Reduced need to visit a physical branch for selected services
• Improved access to personalized and real-time banking services
• Enhanced protection of personal data and online transactions