• Cebuana Lhuillier
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Overview
Tagline Brand's website · 2026-11-07
Cebuana Lhuillier is a Philippine microfinancial services provider offering pawning, money transfer, savings, loans, insurance and other financial services through branches, agents and digital platforms.
Description Brand's website · 2026-11-07
Established in 1953 under Agencia Cebuana and adopting the Cebuana Lhuillier trade name in 1987, the company has expanded from a traditional pawnshop into a broader financial services ecosystem. It operates over 3,500 branches nationwide and serves customers through branches, authorized agents and digital platforms.
Identity
Mission Brand's website · 2026-11-07
To be the most trusted financial partner and empower Filipinos through financial services anytime and anywhere.
Founders & leadership Brand's website · 2026-11-07
Jean Henri Lhuillier — President and CEO.
Website Brand's website · 2026-11-07
https://cebuanalhuillier.com
Voice & tone Brand's website · 2026-11-07
Accessible, friendly, reassuring and community-oriented, with a mix of English and Filipino language.
Founded Brand's website · 2026-11-07
1953, when the first Agencia Cebuana was opened in Cebu; the Cebuana Lhuillier trade name was adopted in 1987.
Offerings
Problem solved Brand's website · 2026-11-07
Provides accessible financial services and financial inclusion for Filipinos, including immediate financing, money transfer, savings, payments, protection and other financial needs.
Core capabilities Brand's website · 2026-11-07
- Pawning and collateral-based financing
- Domestic and international money remittance
- Micro-savings and banking access
- Microloans and other lending services
- Bills payment, cash-in, mobile-load purchase and account top-ups
- Insurance and financial protection services
- Digital financial services through mobile apps and online platforms
- Branch and agent-based financial service distribution
Products / SKUs Brand's website · 2026-11-07
- Cebuana Lhuillier Pawning
- Pera Padala domestic remittance
- International remittance
- Cebuana Lhuillier Micro Savings
- Cebuana Lhuillier Rural Bank Mobile App / eCebuana
- Microloans, including OFW loans and teacher loans
- Cebuana Lhuillier Insurance Brokers products
- Cash In
Pricing Brand's website · 2026-11-07
Pera Padala service rates vary. The site states a Php10 amendment fee for changing a receiver's name. Micro Savings requires a P50 initial deposit and has no maintaining balance, according to a published article.
Audience
Target industry Brand's website · 2026-11-07
Financial services, microfinance, remittance, banking, lending, insurance and payments.
Customer base Brand's website · 2026-11-07
Filipinos nationwide, including individuals needing short-term financing, remittance, savings, payments, insurance and other financial services; the company also serves employees, employers, MSMEs and entrepreneurs.
Ideal customer profile Brand's website · 2026-11-07
Filipinos, particularly underbanked or underserved customers seeking accessible financial services; OFWs and their families; small entrepreneurs and MSMEs; employers seeking salary-loan assistance for workers.
Use cases Brand's website · 2026-11-07
- Pawning jewelry, gadgets and other items for financing
- Sending and receiving domestic money transfers in the Philippines
- Sending and claiming international remittances
- Opening and managing a savings account
- Sending money and buying eLoad through digital banking services
- Paying bills, cashing in, buying load and topping up accounts
- Accessing microloans, including OFW, teacher and salary-loan products
- Purchasing insurance and financial protection products
Customer outcomes Brand's website · 2026-11-07
- Access to immediate bridge financing
- Convenient and affordable domestic and international money transfers
- A more accessible way to start saving
- Ability to pay bills and complete everyday financial transactions through branches and digital channels
- Access to loans and financial assistance during emergencies or other financial needs
- Greater financial inclusion and mobility
- Support for entrepreneurial and MSME development
- Access to financial protection products
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Claim • Cebuana Lhuillier — free →Page last updated 2026-11-07.