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Overview

Tagline Brand's website · 2026-10-04

Its long-standing reputation as an independent, unbiased ad server with robust and flexible dynamic creative optimization (DCO) capabilities, allowing for highly personalized ad experiences. Now integrated into Mediaocean's broader media management suite, enhancing its end-to-end offering.

Description Brand's website · 2026-10-04

Celsius (formerly Flashtalking) is a leading independent ad server and creative optimization platform. It provides advertisers and agencies with technology for dynamic creative, audience targeting, campaign management, and advanced analytics across various digital channels, aiming to deliver personalized and effective ad experiences. It was acquired by Mediaocean in 2019 and operates as a core part of their offerings.

Offerings

Core capabilities Brand's website · 2026-10-04

  • Ad serving
  • dynamic creative optimization (DCO)
  • rich media ad units
  • campaign management
  • audience targeting
  • advanced analytics and reporting.

Pricing Brand's website · 2026-10-04

Enterprise SaaS, typically based on ad impressions served, campaign volume, or feature usage.

Audience

Target industry Brand's website · 2026-10-04

Global advertisers, advertising agencies, large brands and enterprises focused on digital media buying and campaign performance.

Landscape

Competitors Brand's website · 2026-10-04

  • Google Marketing Platform (Display & Video 360)
  • Innovid
  • Adobe Advertising Cloud
  • Amazon Ads
  • Sizmek (now part of Amazon)

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Page last updated 2026-10-17.