Chase is the consumer and commercial banking business of JPMorgan Chase & Co., a leading global financial services firm. It serves nearly half of U.S. households with a broad range of products including personal banking, credit cards, mortgages, auto financing, and investment advice.
Brand Authority Index (BAI): 98/100
Archetype: Challenger
Category: Financial Services
https://optimly.ai/brand/chase-jpmorgan-chase-bank
Last analyzed: April 11, 2026
Founded: 1799 (as The Bank of the Manhattan Company)
Headquarters: New York, NY