Choppies Botswana
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Overview
Tagline Brand's website · 2026-11-07
Botswana-born supermarket retailer providing affordable groceries, fresh produce, household essentials, private-label products and financial services.
Description Brand's website · 2026-11-07
Choppies began as Wayside Supermarket in Lobatse, Botswana, in 1986 and has grown into Botswana's leading supermarket retailer, with 118 stores serving families and communities nationwide.
Identity
Mission Brand's website · 2026-11-07
To be the preferred one-stop-shop community hub in the countries in which Choppies operates, providing value, essential products and services while supporting communities, local businesses and farmers in a socially and environmentally responsible manner.
Founders & leadership Brand's website · 2026-11-07
The Choppies Board of Directors takes ultimate responsibility for the Company and is supported by four Board committees.
Website Brand's website · 2026-11-07
https://choppies.co.bw
Voice & tone Brand's website · 2026-11-07
Value-focused, community-oriented, practical and proudly local.
Founded Brand's website · 2026-11-07
1986
Offerings
Problem solved Brand's website · 2026-11-07
Making quality products, everyday groceries, household essentials and essential services accessible and affordable through convenient locations and competitive prices.
Core capabilities Brand's website · 2026-11-07
- Supermarket and grocery retail
- Fresh produce, bakery, butchery and takeaway operations
- Private-label product development and retail
- Value-added financial services
- Retail promotions and specials
- Store network serving urban, semi-urban and rural communities
- Online shopping at selected locations
Products / SKUs Brand's website · 2026-11-07
- Fresh produce
- Bakery products
- Groceries
- Butchery products
- Takeaways
- Household essentials
- Tobacco products
- Beauty products
Pricing Brand's website · 2026-11-07
Competitive prices and value for money; specials and promotions are offered across Choppies stores.
Audience
Target industry Brand's website · 2026-11-07
Grocery and supermarket retail, with value-added financial services.
Customer base Brand's website · 2026-11-07
Families, communities and Botswana shoppers, including customers in semi-urban and rural areas.
Ideal customer profile Brand's website · 2026-11-07
Customers seeking affordable groceries, household essentials and related services from a convenient community retailer in Botswana.
Use cases Brand's website · 2026-11-07
- Everyday grocery shopping
- Purchasing fresh produce, bakery items and meat
- Buying household and personal-care essentials
- Accessing private-label value products
- Using financial services at Choppies
- Shopping weekly and promotional specials
- Online shopping at selected locations
Customer outcomes Brand's website · 2026-11-07
- Access to quality products at affordable prices
- Value and savings through private-label products
- Convenient access to groceries and essential services
- A better and happier shopping experience
- Support for local communities and businesses
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Claim Choppies Botswana — free →Page last updated 2026-11-07.