Cleo is a comprehensive family support platform designed for employers to offer as a benefit to working parents. It provides personalized coaching, clinical resources, and localized support for families from family planning through adolescence.
Brand Authority Index (BAI): 68/100
Archetype: Challenger
Category: Family Tech / HR Tech
https://optimly.ai/brand/cleo-family
Last analyzed: April 10, 2026
Founded: 2016
Headquarters: San Francisco, CA