Coles Supermarkets

Tagline Brand's website · 2026-11-07

Australian supermarket retailer offering groceries, household products and online shopping services.

Description Brand's website · 2026-11-07

Coles is an Australian supermarket retailer dedicated to delivering quality, value and service to Australian families and communities. It sells groceries and a broad range of household, health, beauty, baby, pet and home products in stores and online.

Mission Brand's website · 2026-11-07

To help Australians eat and live better every day by providing great-value, top-quality products and services, while supporting customers, suppliers, communities and a more sustainable future.

Website Brand's website · 2026-11-07

https://coles.com.au

Voice & tone Brand's website · 2026-11-07

Friendly, accessible, value-focused, family-oriented and community-minded.

Founded Brand's website · 2026-11-07

1914

Problem solved Brand's website · 2026-11-07

Helps Australian households conveniently access everyday groceries and household essentials, with quality products, value offers, shopping tools, delivery and collection options.

Core capabilities Brand's website · 2026-11-07

• In-store supermarket retail
• Online grocery shopping
• Home delivery
• Click & Collect and direct-to-boot collection
• Coles mobile app with shopping lists, catalogue browsing, aisle search and barcode scanning
• Flybuys rewards, personalised offers and points redemption
• Fresh food sourcing and quality management
• Recipes, cooking inspiration and food-waste reduction guidance

Products / SKUs Brand's website · 2026-11-07

• Fresh fruit and vegetables
• Meat and seafood
• Dairy, eggs and refrigerated products
• Bakery and deli products
• Pantry groceries
• Health and dietary products
• International foods
• Snacks, confectionery and drinks

Pricing Brand's website · 2026-11-07

Offers everyday pricing, specials, promotions, discounts and Flybuys rewards. The site advertises free first-order delivery when spending $100 with the specified offer code, free delivery on orders over $250, and Coles Plus $0 delivery fees on eligible orders of $75 or more; exclusions and terms apply.

Target industry Brand's website · 2026-11-07

Grocery and supermarket retail

Customer base Brand's website · 2026-11-07

Australian shoppers, families and communities, including in-store and online grocery customers.

Ideal customer profile Brand's website · 2026-11-07

Australian households and grocery shoppers seeking quality, value and convenient access to groceries and household essentials through stores, delivery or Click & Collect.

Use cases Brand's website · 2026-11-07

• Weekly grocery shopping
• Online grocery ordering for home delivery
• Ordering groceries for Click & Collect or direct-to-boot collection
• Planning in-store shops with shopping lists and aisle search
• Finding weekly specials and value offers
• Earning and redeeming Flybuys points
• Buying fresh produce, meat, bakery and deli products
• Purchasing household, health, beauty, baby, pet and home products

Customer outcomes Brand's website · 2026-11-07

• Convenient access to groceries and household essentials
• More ways to save through everyday prices, specials, personalised offers and rewards
• Time savings through online ordering, delivery, Click & Collect and app features
• Improved shopping planning through lists, catalogue browsing, unit-price sorting and aisle search
• Access to fresh, quality and responsibly sourced products
• Support for more sustainable shopping and reduced food waste