Columbia Sportswear Company is an international brand that develops, markets, and distributes outdoor apparel, footwear, accessories, and equipment. Established as a small hat company in 1938, it has grown into a global leader by focusing on proprietary technologies like Omni-Heat and Omni-Tech to provide functional gear for outdoor enthusiasts.
Brand Authority Index (BAI): 92/100
Archetype: Incumbent
Category: Apparel & Fashion