Community First Credit Union
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Overview
Tagline Brand's website · 2026-11-07
Community First Credit Union is a member-owned financial cooperative providing personal and business banking, lending, credit cards, investments and financial wellness services.
Description Brand's website · 2026-11-07
A Wisconsin-based credit union serving member-owners through branches, digital services and nationwide ATM access. Community First offers deposit accounts, loans, mortgages, home equity products, credit cards, financial wellness resources, investments and business banking.
Identity
Mission Brand's website · 2026-11-07
To improve members' lives and strengthen the communities they call home through exceptional financial services, financial well-being support and the cooperative principle of people helping people.
Founders & leadership Brand's website · 2026-11-07
Cathie (Catherine) Tierney, President and CEO; Sara Micheletti, Board Chair. The credit union is overseen by a volunteer Board of Directors.
Website Brand's website · 2026-11-07
https://communityfirstcu.org
Voice & tone Brand's website · 2026-11-07
People-first, community-focused, cooperative, supportive and trustworthy.
Founded Brand's website · 2026-11-07
1975 as Appleton Community Credit Union; roots trace to 1953, and the organization became Community First in 1983.
Headquarters Brand's website · 2026-11-07
Appleton, Wisconsin
Parent ownership Brand's website · 2026-11-07
Member-owned financial cooperative; members are referred to as member-owners.
Offerings
Problem solved Brand's website · 2026-11-07
Helps individuals, families and businesses manage money, save, borrow, buy homes and vehicles, consolidate debt, plan for retirement and improve long-term financial well-being.
Core capabilities Brand's website · 2026-11-07
- Personal banking and deposit accounts
- Business banking
- Auto, motorcycle, boat, RV and powersports lending
- Personal loans and lines of credit
- Mortgage and home equity lending
- Credit cards
- Certificates, money markets and IRA accounts
- Investments and retirement planning
Products / SKUs Brand's website · 2026-11-07
- Checking accounts
- Savings and money market accounts
- Certificates of Deposit and IRA certificates
- IRA accounts
- Auto and motorcycle loans
- Boats, RV and powersports loans
- Homeowners Xpress personal loans
- Personal signature loans
Pricing Brand's website · 2026-11-07
Rates vary by product, credit score, account relationship and term. Scraped rate information includes Great Rate credit cards as low as 8.99% APR, personal auto loans as low as 4.25% APR, home equity loans as low as 5.362% APR, and selected certificates at 5.05% APY. Rates are subject to change and loans are subject to credit approval.
Audience
Target industry Brand's website · 2026-11-07
Financial services, specifically consumer and business banking through a credit union.
Customer base Brand's website · 2026-11-07
Member-owners including individuals, families and local businesses, primarily in northeastern Wisconsin communities served by Community First branches.
Ideal customer profile Brand's website · 2026-11-07
Individuals, families and businesses in northeastern Wisconsin seeking a member-owned alternative for everyday banking, savings, lending, mortgages, credit cards, investments and financial guidance.
Use cases Brand's website · 2026-11-07
- Opening and managing checking and savings accounts
- Saving through certificates, money markets and IRAs
- Financing a vehicle, boat, RV or powersports purchase
- Borrowing for home improvements, debt consolidation or additional financial flexibility
- Buying or refinancing a home
- Using credit cards and balance transfer options
- Building or repairing credit
- Managing business finances
Customer outcomes Brand's website · 2026-11-07
- Improved financial well-being and confidence
- Lower or more manageable borrowing costs through competitive rates
- Funding for homes, vehicles, education and other goals
- Greater access to savings, investment and retirement planning tools
- More convenient banking through branches, digital services and fee-free ATM access
- Support for local businesses and communities
- Temporary financial relief during hardship
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Claim Community First Credit Union — free →Page last updated 2026-11-07.