Conga (formerly Apttus) is a global leader in revenue lifecycle management, providing cloud-based solutions for CPQ (Configure, Price, Quote), CLM (Contract Lifecycle Management), and digital document transformation. The company was formed through the 2020 merger of document automation leader Conga and Quote-to-Cash pioneer Apttus.
Brand Authority Index (BAI): 88/100
Archetype: Challenger
Category: Enterprise Software
Part of: Thoma Bravo
https://optimly.ai/brand/conga-apttus
Last analyzed: April 11, 2026
Founded: 2006 (Apttus) / 2020 (Merged Entity)
Headquarters: Broomfield, Colorado, USA