Coop

Tagline Brand's website · 2026-11-08

Coop Estonia is an Estonian consumer-owned cooperative retail group operating grocery and general merchandise stores across Estonia.

Description Brand's website · 2026-11-08

Coop Eesti Keskühistu supports a nationwide network of 18 consumer cooperatives and operates in retail trade, logistics, procurement, marketing, IT, customer loyalty services and related support functions. The group also has a banking subsidiary, Coop Pank.

Mission Brand's website · 2026-11-08

To maintain regional communities by improving local trading, keeping shops close to people across Estonia, developing the sales environment and contributing to local community development.

Founders & leadership Brand's website · 2026-11-08

The management board comprises Rainer Rohtla, Chairman of the Board, and Veiko Haavapuu, Member of the Board and Finance Director. Named senior managers include Oliver Rist, Purchasing Director; Kerstin Jaani, Head of Human Resources; Hannes Oks, Logistics Director; Liisi Vaik, Marketing Director; Kaspar Hioväin, IT Director; and Alan Uustal, Head of Operations.

Website Brand's website · 2026-11-08

https://coop.ee

Voice & tone Brand's website · 2026-11-08

Community-oriented, practical, promotional and service-focused, with an emphasis on affordability, local presence, ethical business and sustainability.

Founded Brand's website · 2026-11-08

1917, when the central association was established; the Coop brand and official name Coop Eesti Keskühistu were adopted in 2015.

Headquarters Brand's website · 2026-11-08

Suur-Sõjamäe tn 70, Soodevahe village, Rae Parish, Harju County, Estonia, 75322.

Parent ownership Brand's website · 2026-11-08

Coop is not owned by one businessman or corporation. It is a 100% Estonian cooperative organisation owned by Estonian consumers, with nearly 70,000 client-owners. Coop Eesti Keskühistu operates as a central association for 18 consumer cooperatives and owns a majority stake in Coop Pank.

Problem solved Brand's website · 2026-11-08

Provides accessible everyday retail and related services across Estonia while supporting local communities and maintaining stores close to consumers.

Core capabilities Brand's website · 2026-11-08

• Grocery and general merchandise retail
• Central logistics and distribution
• Procurement and supplier management
• Retail process and sales-environment development
• Customer loyalty card and rewards management
• Retail marketing and promotional campaigns
• IT development and support services
• Human resources support services

Products / SKUs Brand's website · 2026-11-08

• Everyday groceries and fresh foods
• Beverages, tobacco and household necessities
• Health, hygiene, baby and pet products
• Non-food, home, garden, construction and seasonal goods
• Coop private-label products, including Hüva and Säästu
• Coop Eesti mobile app
• Coop customer loyalty programme and digital customer card
• Coop Loto

Pricing Brand's website · 2026-11-08

Retail pricing varies by product and store. The customer programme provides customer prices, weekly offers and bonus benefits; members can receive up to 2% bonus money based on monthly purchases, or up to 3% when paying with a qualifying Coop Pank debit card. A physical Säästukaart is listed at €1 outside the introductory offer.

Target industry Brand's website · 2026-11-08

Retail and consumer goods, primarily grocery and general merchandise, with related logistics, loyalty and banking services.

Customer base Brand's website · 2026-11-08

Estonian consumers and local communities served through Coop's consumer cooperatives and stores. The website lists 330 stores, 6,500 employees and 800,000 permanent customers on its Estonian contact page; an English page lists 320 stores and 600,000 customers.

Ideal customer profile Brand's website · 2026-11-08

Consumers seeking everyday groceries, household goods, local products, loyalty savings and convenient shopping services; regional communities and consumer cooperatives requiring centralized retail support.

Use cases Brand's website · 2026-11-08

• Buying groceries and everyday household products
• Finding weekly promotions and customer-price offers
• Using the Coop app as a digital loyalty card and shopping assistant
• Using self-checkout and in-store shopping services
• Collecting bonus money or Coop Loto entries through the customer programme
• Accessing cash withdrawal and Coop Pank cash deposit services in stores
• Buying Coop private-label products
• Accessing banking services through Coop Pank

Customer outcomes Brand's website · 2026-11-08

• Convenient access to everyday goods across Estonia
• Access to weekly offers, customer prices and loyalty rewards
• Ability to use a digital customer card and shopping app
• More local products and Coop private-label products in stores
• Access to stores and services close to local communities
• Convenient cash and banking-related services
• Support for the continued operation and development of local shops and communities