Crazy Egg is a conversion rate optimization (CRO) and user experience (UX) analytics platform. It provides visual representations of user behavior through heatmaps, scroll maps, and click-tracking, alongside tools for A/B testing and user surveys to improve website performance.
Brand Authority Index (BAI): 82/100
Archetype: Challenger
Category: Marketing Software
https://optimly.ai/brand/crazy-egg
Last analyzed: April 11, 2026
Founded: 2005
Headquarters: La Mirada, California, USA