Criteo Retail Media is a specialized division of Criteo that provides an end-to-end platform for retailers and brands to manage retail media networks. It enables brands to place sponsored products and display ads directly on retailer websites while providing retailers with the technology to monetize their first-party data and site traffic. The platform focuses on 'closed-loop' measurement, linking ad spend directly to digital sales.
Brand Authority Index (BAI): 88/100
Archetype: Challenger
Category: Advertising Technology (AdTech)
https://optimly.ai/brand/criteo-retail-media
Last analyzed: April 11, 2026
Founded: 2016 (as an independent division via HookLogic acquisition)
Headquarters: Paris, France / New York, USA