Cromā
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Overview
Tagline Brand's website · 2026-11-07
Indian large-format specialist retailer offering multi-brand digital gadgets, home electronics and Croma own-label products through stores, online and the Tata Neu App.
Description Brand's website · 2026-11-07
Croma is India's first large-format specialist retail store, founded in 2006. It offers 20,000+ products across 500+ brands through 540 Croma Stores, 16 TRiBE Stores, croma.com and the Tata Neu App.
Identity
Mission Brand's website · 2026-11-07
To cater to customers' digital gadget and home electronic needs through broad product assortment, trusted electronics advice and an omnichannel shopping experience.
Website Brand's website · 2026-11-07
https://croma.com
Founded Brand's website · 2026-11-07
2006
Parent ownership Brand's website · 2026-11-07
Croma is a brand of Infiniti Retail Ltd., part of the Tata Group.
Offerings
Problem solved Brand's website · 2026-11-07
Helps customers discover, purchase, receive and maintain digital gadgets and home electronics through retail stores, online shopping, expert advice, delivery and post-purchase services.
Core capabilities Brand's website · 2026-11-07
- Multi-brand electronics retail
- Omnichannel shopping through stores, website and Tata Neu App
- Electronics expert advice
- Croma own-label product development
- Express delivery from nearby stores
- Post-purchase device protection and maintenance through ZipCare
- Customer support through Croma Assist WhatsApp
Products / SKUs Brand's website · 2026-11-07
- Mobile phones and wearables
- Televisions
- Laptops and tablets
- Headphones, earphones, speakers and home theatres
- Air purifiers and air conditioners
- Washing machines and dryers
- Vacuum cleaners
- Kitchen appliances and microwaves
Pricing Brand's website · 2026-11-07
Croma states that its own-label products are offered with competitive pricing.
Audience
Target industry Brand's website · 2026-11-07
Consumer electronics and home appliances retail
Customer base Brand's website · 2026-11-07
Consumers in India shopping for digital gadgets, home electronics, appliances and related services.
Ideal customer profile Brand's website · 2026-11-07
Consumers seeking multi-brand electronics and home appliances with in-store, online or app-based shopping, expert advice, delivery and post-purchase support.
Use cases Brand's website · 2026-11-07
- Shopping for digital gadgets and home electronics
- Buying electronics through physical stores, croma.com or the Tata Neu App
- Getting expert advice on electronics purchases
- Ordering last-minute electronics with same-day express delivery in covered major cities
- Protecting devices against manufacturing defects, accidental damage or liquid damage through ZipCare Protect
- Maintaining devices through post-purchase service support
Customer outcomes Brand's website · 2026-11-07
- Access to 20,000+ products across 500+ brands
- A seamless omnichannel shopping experience
- Access to trusted electronics experts
- Same-day delivery for eligible orders placed before 4 PM in covered major cities
- Post-purchase protection and maintenance support
- Access to Croma own-label products using latest technology
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Claim Cromā — free →Page last updated 2026-11-07.