Daiichi

Tagline Brand's website · 2026-11-07

Daiichi is a regional supermarket operator in Hokkaido offering grocery retail, promotions, loyalty services, digital shopping information, and a mobile supermarket service.

Description Brand's website · 2026-11-07

Daiichi operates supermarkets across the Obihiro, Asahikawa, and Sapporo areas. Its services include in-store grocery shopping, point and electronic money services, flyers and promotions, seasonal gift reservations, a mobile supermarket called Tokushimaru, and customer communication through its app and LINE.

Mission Brand's website · 2026-11-07

To support local communities by providing accessible shopping, building trusted relationships with customers, and helping people who have difficulty traveling to supermarkets, including through the Tokushimaru mobile supermarket service.

Website Brand's website · 2026-11-07

https://daiichi-d.co.jp

Voice & tone Brand's website · 2026-11-07

Customer-focused, practical, community-oriented, and friendly.

Problem solved Brand's website · 2026-11-07

Daiichi provides everyday groceries and household goods through supermarkets and a mobile supermarket that visits customers’ homes, helping people who have difficulty going shopping—particularly older residents—access food and daily necessities.

Core capabilities Brand's website · 2026-11-07

• Supermarket grocery retail
• Mobile supermarket retail through Tokushimaru
• Sale flyers, promotions, and store event management
• Customer loyalty points and electronic money services
• Digital customer communications through an app and LINE
• Seasonal gift and food reservations
• Community-oriented customer service

Products / SKUs Brand's website · 2026-11-07

• Fresh sashimi and sushi
• Prepared foods
• Meat
• Vegetables and fruit
• Bread
• Confectionery
• Rice
• Daily necessities

Target industry Brand's website · 2026-11-07

Grocery retail and supermarkets

Customer base Brand's website · 2026-11-07

Consumers and households in the Obihiro, Asahikawa, and Sapporo areas of Hokkaido, including older people and customers who have difficulty traveling to a supermarket.

Ideal customer profile Brand's website · 2026-11-07

Local grocery shoppers and residents—especially older customers or people with limited access to transportation—who need convenient access to food and household necessities.

Use cases Brand's website · 2026-11-07

• Shopping for everyday groceries and household necessities at local supermarkets
• Buying groceries from a mobile supermarket visiting customers’ homes
• Using loyalty points, bonus-point promotions, and electronic money
• Receiving sale, flyer, and point information through LINE or the Daiichi app
• Reserving seasonal gifts, Christmas menus, and year-end menus
• Finding local store events and promotions

Customer outcomes Brand's website · 2026-11-07

• Access to groceries and daily necessities without traveling to a supermarket
• Ability to see and purchase products at home through the mobile supermarket
• Access to fresh food, prepared foods, produce, and household goods
• Convenient access to sale, flyer, and loyalty-point information
• Stronger connection and communication with local stores and staff