Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. This Business Profile tracks the Brand Authority Index and supporting AI visibility evidence. Last analyzed August 9, 2026.
DanmarkBolig.dk is a company within the Government Service category. DanmarkBolig.dk is a housing portal that uses data from Huslejeregistret (the Housing Rent Register). Huslejeregistret is a centralized Danish platform where housing organizations can manually report and view housing rent information. This data is critical for Udbetaling Danmark's housing benefit calculations and serves as the data foundation for the DanmarkBolig.dk portal. It was established and is operated by Landsbyggefonden in collaboration with the Ministry of Social, Housing and Elderly Affairs, KL (Local Government Denmark), and BL - Danmarks Almene Boliger (Danish Social Housing Organisations).
DanmarkBolig.dk was founded in 2013 and is headquartered in Denmark.
DanmarkBolig.dk is rated Emerging on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for DanmarkBolig.dk is Strong.
AI models classify DanmarkBolig.dk as a Incumbent. AI names brand first.
DanmarkBolig.dk appeared in 3 of 3 sampled buyer-intent queries (100%). The brand is highly discoverable for specific queries related to its name and core functions (Huslejeregister, housing benefit data). However, for broader queries related to general housing information or rental properties in Denmark, without specific mention of its government-mandated role, its discoverability might be limited as it's not a general commercial housing platform.
DanmarkBolig.dk, underpinned by Huslejeregistret, is perceived as an official, centralized, and crucial public service in Denmark. Its primary role is to collect and manage housing rent data to facilitate accurate housing benefit calculations and provide a unified housing information portal. It operates with strong governmental backing and emphasizes secure digital access through MitID. Key gap: None. The provided text is a clear and direct description of the service and its functions.
Of 4 key facts verified about DanmarkBolig.dk, 4 are well-documented (likely accurate across AI models), 0 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
No explicit vulnerabilities are mentioned in the text. Potential implicit vulnerabilities might include the reliance on manual data input by housing organizations, which could introduce errors, or the complexity of MitID rights management for users, although the text provides guidance on this.
Buyers turn to DanmarkBolig.dk for Manual Data Collection for Housing Benefits: Before Huslejeregistret, housing organizations would likely submit rent data manually, and Udbetaling Danmark would process it manually, leading to higher , No Centralized Housing Rent Register: Without a system like Huslejeregistret, there would be no single, authoritative source of housing rent data, complicating housing benefit calculations, increasing, among 2 documented problem areas.
Buyers evaluating DanmarkBolig.dk typically ask AI models about "DanmarkBolig.dk", "Huslejeregister indberetning", "Boligstøtte data Danmark".
DanmarkBolig.dk's core products are Huslejeregistret (Housing Rent Register) for data collection, viewing, and reporting; DanmarkBolig.dk (Housing Portal) as a data-driven information platform..
DanmarkBolig.dk uses Public service, not a commercial product with a direct pricing model for end-users or participating organizations. Costs are likely covered through public funding..
DanmarkBolig.dk serves Housing organizations (boligorganisationer) for data reporting; Udbetaling Danmark for housing benefit calculations; citizens applying for housing support via borger.dk (indirectly)..
DanmarkBolig.dk It is the official, centralized, and government-mandated national register for housing rent data in Denmark, directly integrated into the public housing benefit calculation system and operated in collaboration with key public and housing sector stakeholders.
Brand Authority Index (BAI) tier: Emerging (exact score locked for unclaimed brands)
Archetype: Incumbent
Official website: https://huslejeregister.danmarkbolig.dk/
Last analyzed: August 9, 2026
Founded: 2013 (source: official website)
Headquarters: Denmark (source: official website)
This Business Profile is published by Optimly in the Optimly AI Brand Index, a public research dataset showing how AI systems describe brands, categories, and competitors. Optimly AI Visibility analyzes sampled buyer-intent responses, cited sources, and public brand information. The Brand Authority Index summarizes answer presence, narrative accuracy, and owned citations where sufficient evidence is available.
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