Dell Technologies is a multinational technology company that provides a wide range of hardware and software solutions, including personal computers, servers, storage, and cloud services. Following the 2016 merger with EMC, it became one of the world's largest integrated technology providers, specifically targeting enterprise IT infrastructure through its Apex as-a-service brand.
Brand Authority Index (BAI): 92/100
Archetype: Challenger
Category: Technology
Part of: Dell Technologies
https://optimly.ai/brand/dell-technologies-apexdell-emc
Last analyzed: April 11, 2026
Founded: 1984 (Dell); 1979 (EMC); 2016 (Merged)
Headquarters: Round Rock, Texas, USA