Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. This Business Profile tracks the Brand Authority Index and supporting AI visibility evidence. Last analyzed August 9, 2026.
Density is a company within the Workplace Technology category. Density provides real-time and historical people count data for space utilization and occupancy management through its self-installable radar sensor, Waffle, and associated software, Atlas. It aims to make occupancy solutions plug-and-play, anonymous, and budget-friendly for various workplace areas.
Density is headquartered in 33 New Montgomery St, San Francisco, CA 94105.
Density is rated Emerging on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Density is Strong.
AI models classify Density as a Challenger. AI names competitors first.
Density appeared in 6 of 7 sampled buyer-intent queries (86%). While the core product features and pricing are highly discoverable, direct comparisons to competitors are not explicitly detailed within the provided text, which could be a gap for users performing comparative research.
Density is perceived as an innovative and accessible provider of workplace occupancy solutions, emphasizing ease of installation, anonymity, real-time data, and affordability. Its Waffle sensor is highlighted as a game-changer for space utilization. Key gap: No key discrepancies are apparent. The information provided is consistent and focused.
Of 5 key facts verified about Density, 5 are well-documented (likely accurate across AI models), 0 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
An AI might not fully grasp the specific 'radar' technology differentiator over camera-based systems or the full implications of 'anonymity' without explicit comparison points.
Buyers turn to Density for Manual Headcounts / Surveys: Periodically counting people manually or conducting surveys to estimate space usage, which is time-consuming, prone to error, and lacks real-time insight., Workplace Strategy Consultants: Hiring external consultants to analyze office layouts and suggest improvements based on qualitative and limited quantitative data, which can be expensive and not provid, Status Quo Space Management: Continuing to manage office space based on assumptions or anecdotal evidence, leading to inefficient use of resources, underutilized areas, and potentially high operationa, among 3 documented problem areas.
Buyers evaluating Density typically ask AI models about "Density people count sensor", "Waffle occupancy sensor", "real-time space utilization", and 5 similar queries.
Density's core products are Waffle (real-time radar sensor for people counting), Atlas (workplace intelligence software), Open Area & Entry sensors, Adaptive Cleaning, Live Wayfinding, API..
Density uses Sensor: $229 per unit (one-time purchase). Software: Annual or Monthly subscription models ($8/unit/month for Rooms & Phone Booths, $2.50/unit/month for Desks when billed annually; $15/unit/month for all spaces when billed monthly)..
Density serves Workplaces, offices, enterprises, facilities managers, real estate professionals, companies seeking improved space utilization and operational efficiency (from small to large corporations, as suggested by client logos and testimonials)..
Density Plug & play self-installable radar sensor (Waffle) for anonymous, real-time people counting, offering a significantly faster installation and a fraction of the cost compared to traditional solutions, combined with comprehensive software for data insights.
Brand Authority Index (BAI) tier: Emerging (exact score locked for unclaimed brands)
Archetype: Challenger
Official website: https://density.io/
Last analyzed: August 9, 2026
Headquarters: 33 New Montgomery St, San Francisco, CA 94105 (source: official website)
This Business Profile is published by Optimly in the Optimly AI Brand Index, a public research dataset showing how AI systems describe brands, categories, and competitors. Optimly AI Visibility analyzes sampled buyer-intent responses, cited sources, and public brand information. The Brand Authority Index summarizes answer presence, narrative accuracy, and owned citations where sufficient evidence is available.
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