DeSerres

Tagline Brand's website · 2026-11-08

DeSerres is a Canadian retailer of art supplies, creative hobby products and custom framing services, operating stores and an online sales platform.

Description Brand's website · 2026-11-08

Founded in Montreal in 1908, DeSerres offers a catalog of 16,000 products for professional artists, hobby enthusiasts, creative families and schools. The company operates 27 stores across Canada and an online sales platform.

Mission Brand's website · 2026-11-08

To inspire, equip and support creation in all its forms, while making art accessible to as many people as possible.

Website Brand's website · 2026-11-08

https://deserres.ca

Voice & tone Brand's website · 2026-11-08

Creative, inspirational, accessible and advisory.

Founded Brand's website · 2026-11-08

1908

Parent ownership Brand's website · 2026-11-08

Part of the Renaud-Bray group since 2024.

Problem solved Brand's website · 2026-11-08

Provides artists, hobbyists, families and schools with access to art supplies, creative hobby materials and custom framing services in stores and online.

Core capabilities Brand's website · 2026-11-08

• Retailing art supplies and creative hobby products
• Online sales platform
• Custom framing
• Art-supply advisory services
• Operating 27 stores across Canada
• Offering a catalog of 16,000 products

Products / SKUs Brand's website · 2026-11-08

• Watercolours and gouache
• Acrylic paints
• Oil paints
• Pastels
• Drawing supplies
• Inks
• Paper and pads
• Brushes and painting tools

Pricing Brand's website · 2026-11-08

Product prices vary by item. Examples shown on the website include a $7.99 Rembrandt pastel, a $49.99 backpack, a $69.99 Liquitex acrylic paint and a $179.99 mixed-media easel kit. Free shipping is advertised for orders over $89 in Quebec and Ontario, with conditions applying across Canada.

Target industry Brand's website · 2026-11-08

Art supplies, creative hobbies and custom framing retail.

Customer base Brand's website · 2026-11-08

Professional artists, hobby enthusiasts, creative families and schools.

Ideal customer profile Brand's website · 2026-11-08

Artists and creative customers seeking art supplies, hobby materials or framing, including professional artists, beginners, families, students and schools.

Use cases Brand's website · 2026-11-08

• Painting with watercolour, gouache, acrylic or oil paints
• Drawing and pastel work
• Mixed-media, collage and printmaking
• Creative hobby projects and seasonal decorations
• School projects and model-making
• Custom framing of artwork and photos
• Equipping a studio or portable art setup

Customer outcomes Brand's website · 2026-11-08

• Access to a broad range of art and creative supplies
• Support for artistic creation in multiple techniques and media
• Ability to equip a studio or create projects on the go
• Professional and hobbyist-quality materials for creative work
• Artwork and photos framed through custom framing services
• Greater access to art and creative activities