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Overview

Tagline Brand's website · 2026-11-07

Desjardins is a Canadian cooperative financial group providing banking, insurance, investment and business services to members and clients.

Description Brand's website · 2026-11-07

Desjardins is the largest cooperative financial group in Canada, founded in 1900. It offers personal and business financial services, wealth management, life and health insurance, and property and casualty insurance through its caisse and branch network.

Identity

Mission Brand's website · 2026-11-07

To support the financial autonomy and development of members, clients and communities through cooperative financial services, while contributing to sustainable prosperity and socioeconomic development.

Founders & leadership Brand's website · 2026-11-07

Denis Dubois is President and CEO of Desjardins Group. The Management Committee also includes Johanne Duhaime, Antoine Avril, Jean-Yves Bourgeois, Marie-Huguette Cormier, Chantal Gagné, Daniel Grossi, Di-Thai Hua, Nathalie Larue, Valérie Lavoie and Alain Leprohon, among others.

Website Brand's website · 2026-11-07

https://desjardins.com

Voice & tone Brand's website · 2026-11-07

Informative, member-focused, cooperative, inclusive and community-oriented.

Founded Brand's website · 2026-11-07

1900

Parent ownership Brand's website · 2026-11-07

Desjardins is a cooperative financial group. Each Desjardins caisse is a financial services cooperative, and the Fédération des caisses Desjardins du Québec is owned by the Desjardins caisses.

Offerings

Problem solved Brand's website · 2026-11-07

Desjardins helps individuals, businesses and organizations manage their finances, obtain financing and insurance, save and invest, plan for the future, and access digital financial services.

Core capabilities Brand's website · 2026-11-07

  • Personal banking and financial services
  • Business banking and financing
  • Wealth management and investments
  • Life and health insurance
  • Property and casualty insurance
  • Digital and mobile banking through AccèsD
  • Financial planning tools and advice
  • Responsible finance and sustainable investment

Products / SKUs Brand's website · 2026-11-07

  • Accounts and everyday banking services
  • Credit cards
  • Mortgages, loans and lines of credit
  • Savings and investments
  • Guaranteed investment products
  • Wealth management services
  • Life and health insurance
  • Vehicle, home and property and casualty insurance

Audience

Target industry Brand's website · 2026-11-07

Financial services, cooperative banking, insurance, wealth management and investment services.

Customer base Brand's website · 2026-11-07

More than 10 million members and clients, including personal members, business members, institutional organizations, governments, municipalities, school service centres and other Desjardins Group entities.

Ideal customer profile Brand's website · 2026-11-07

Individuals and families seeking banking, financing, insurance, savings, investment and financial planning services; businesses and entrepreneurs seeking financing and business services; and institutional organizations requiring banking, financing or capital-markets services.

Use cases Brand's website · 2026-11-07

  • Managing everyday accounts and finances online or through mobile services
  • Paying bills, transferring funds and depositing cheques
  • Obtaining mortgages, loans, lines of credit and credit cards
  • Saving and investing for personal or business goals
  • Planning for retirement and managing wealth
  • Purchasing personal, business, life and health insurance
  • Accessing business financing and specialized services
  • Investing in responsible finance products and sustainable bonds

Customer outcomes Brand's website · 2026-11-07

  • Greater financial autonomy
  • Convenient digital access to accounts and financial services
  • Access to financing, insurance and investment solutions
  • Support for retirement and long-term financial planning
  • Potential member dividends and community benefits
  • Support for sustainable and responsible economic development

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Page last updated 2026-11-07.