Detskiy Mir
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Overview
Tagline Brand's website · 2026-11-07
Detsky Mir Group is a multi-format omnichannel retailer of children's goods and pet supplies operating in Russia, Kazakhstan, and Belarus.
Description Brand's website · 2026-11-07
Detsky Mir Group includes the Detsky Mir and Detmir Mini retail chains, the detmir.ru online store and marketplace, and the Zoozavr pet supplies retail chain. The Group is a leader in the children's goods sector in Russia and Kazakhstan and a significant player in Belarus.
Identity
Website Brand's website · 2026-11-07
https://detmir.ru
Founded Brand's website · 2026-11-07
75 years of history
Parent ownership Brand's website · 2026-11-07
Detsky Mir became a company with 100% free float in September 2020. Gulf Investments Limited (Altus Capital) acquired a 25% stake in December 2020.
Offerings
Problem solved Brand's website · 2026-11-07
Provides families with access to a broad assortment of children's goods through retail stores, online ordering, home or office delivery, and in-store pickup.
Core capabilities Brand's website · 2026-11-07
- Multi-format retail
- Omnichannel retail
- Online store and marketplace operations
- Home or office delivery
- In-store pickup
- Retailing children's goods and pet supplies
Products / SKUs Brand's website · 2026-11-07
- Toys
- Apparel and footwear
- Products for newborns
- Stationery
- Art and craft sets
- Recreational goods
- Car seats
- Furniture
Pricing Brand's website · 2026-11-07
Children's goods are priced in the medium range.
Audience
Target industry Brand's website · 2026-11-07
Children's goods retail
Customer base Brand's website · 2026-11-07
Medium-income families
Ideal customer profile Brand's website · 2026-11-07
Medium-income families in Russia, Kazakhstan, and Belarus seeking children's goods through retail stores or online channels.
Use cases Brand's website · 2026-11-07
- Shopping for toys, apparel and footwear, newborn products, stationery, art and craft sets, recreational goods, car seats, and furniture
- Ordering children's products online for home or office delivery
- Ordering online for in-store pickup
- Purchasing pet supplies
Customer outcomes Brand's website · 2026-11-07
- Access to around 250,000 SKUs of children's goods
- Home or office delivery of online orders
- In-store pickup of online orders
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Claim Detskiy Mir — free →Page last updated 2026-11-07.