Digital.ai XebiaLabs (now Digital.ai Release and Deploy) is a provider of enterprise-grade release orchestration and deployment automation software. It specializes in helping large organizations manage complex delivery pipelines at scale, integrating with existing DevOps toolchains to provide visibility and control. Initially founded in 2008, it became a cornerstone of the Digital.ai platform following a merger in 2020.
Brand Authority Index (BAI): 82/100
Archetype: Challenger
Category: Software Vendor
Part of: Digitalai
https://optimly.ai/brand/digitalai-xebialabs
Last analyzed: April 11, 2026
Founded: 2008 (as XebiaLabs)
Headquarters: Plano, Texas, USA (Parent Company HQ)