Divi is a flagship WordPress theme and visual page builder developed by Elegant Themes. It utilizes a drag-and-drop interface to allow users to design websites without writing code, offering both a standalone theme and a plugin version for compatibility with other themes.
Brand Authority Index (BAI): 88/100
Archetype: Challenger
Category: Software/Technology
https://optimly.ai/brand/divi-by-elegant-themes
Last analyzed: April 11, 2026
Founded: 2013 (Divi Launch), 2008 (Elegant Themes)
Headquarters: San Francisco, CA (Remote-first)