Doist

What is Doist?

Doist is a company within the Software category. Doist is a remote-first software company that creates tools for productivity and team collaboration. It is best known for developing Todoist, a leading task management application, and Twist, a communication platform designed for asynchronous work. The company is recognized for its commitment to 'calm technology' and its fully distributed global workforce.

When was Doist founded and where is it based?

Doist was founded in 2007 and is headquartered in Barcelona, Spain (distributed).

What is Doist's Brand Authority Index tier?

Doist is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.

How accurately do AI models describe Doist?

AI narrative accuracy for Doist is Moderate. Significant factual deltas detected. Inconsistent representation across models.

How do AI models position Doist competitively?

AI models classify Doist as a Challenger. AI names competitors first.

How visible is Doist in buyer-intent AI queries?

Doist appeared in 6 of 8 sampled buyer-intent queries (75%). Doist products (Todoist) dominate 'best to-do list' queries, but 'team communication' queries are dominated by real-time tools like Slack, leaving their second product (Twist) less visible.

What do AI models currently say about Doist?

AI describes Doist as a pioneer in remote work culture and a leader in the 'calm tech' movement. While product features are well-known, corporate-level data like exact employee counts or specific revenue figures is less consistently reported than product-level functionality. Key gap: The distinction between Doist (the company) and Todoist (the product) is frequently blurred, with models often treating them as synonymous.

How many facts about Doist are well-documented vs need fixing vs retrieval-dependent?

Of 5 key facts verified about Doist, 3 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.

What is Doist's biggest AI narrative vulnerability?

Recent shifts in product focus (e.g., specific AI integrations within Todoist) may not be fully captured in static training data.

What does Doist offer?

Doist's core products are Todoist (Task Management), Twist (Team Communication).

How is Doist priced?

Doist uses Freemium / Subscription.

Who does Doist target?

Doist serves Knowledge workers, remote teams, small-to-medium businesses, personal productivity enthusiasts..

What differentiates Doist from competitors?

Doist A focus on 'calm tech' and asynchronous communication that prioritizes deep work over real-time notifications.

Verified from Doist website

Founded: 2007

Headquarters: Barcelona, Spain (Remote-first)