Dollarama website

Tagline Brand's website · 2026-11-08

Dollarama is a Canadian value retailer offering general merchandise, consumables and seasonal items at low, fixed price points through corporately owned stores and third-party delivery providers.

Description Brand's website · 2026-11-08

Founded in 1992 in Matane, Quebec, Dollarama is a recognized Canadian value retailer with more than 2,700 locations and 41,000 employees serving customers on three continents and in seven countries. Its Canadian stores offer a broad assortment of general merchandise, consumables and seasonal products.

Mission Brand's website · 2026-11-08

To make everyday products more accessible by providing customers with a consistent shopping experience, broad product selection and compelling value.

Founders & leadership Brand's website · 2026-11-08

Neil Rossy is Dollarama's president and chief executive officer and a member of the founding management team. Founder Larry Rossy is the company's executive chairman emeritus. Dollarama was founded by Canadian entrepreneur Larry Rossy.

Website Brand's website · 2026-11-08

https://dollarama.com

Voice & tone Brand's website · 2026-11-08

Practical, value-focused, customer-oriented and proudly Canadian.

Founded Brand's website · 2026-11-08

1992

Headquarters Brand's website · 2026-11-08

Town of Mount Royal, Quebec, Canada

Parent ownership Brand's website · 2026-11-08

Dollarama acquired a 60.1% equity interest in Latin American value retailer Dollarcity in 2024. In 2025, it entered the Australian market through the acquisition of The Reject Shop.

Problem solved Brand's website · 2026-11-08

Provides convenient access to everyday and seasonal products at low, fixed price points through stores located in metropolitan areas, mid-sized cities and small towns.

Core capabilities Brand's website · 2026-11-08

• Operating corporately owned and operated value-retail stores
• Selling general merchandise, consumables and seasonal products
• Offering national brands and Dollarama products at low, fixed price points
• Providing store-locator and in-store product availability information
• Enabling same-day delivery through DoorDash and Instacart
• Offering gift cards and lottery tickets

Products / SKUs Brand's website · 2026-11-08

• General merchandise
• Consumables
• Seasonal items
• National-brand products
• Gift cards
• Lottery tickets

Pricing Brand's website · 2026-11-08

Products are sold individually or in multiple units at low, fixed price points. Price points range up to $5.00, and Dollarama does not offer bulk discounts.

Target industry Brand's website · 2026-11-08

Discount retail and general merchandise retail

Customer base Brand's website · 2026-11-08

Consumers across Canada, including customers in metropolitan areas, mid-sized cities and small towns.

Ideal customer profile Brand's website · 2026-11-08

Canadian consumers seeking affordable everyday products, consumables, seasonal items and national brands from conveniently located value-retail stores.

Use cases Brand's website · 2026-11-08

• Purchasing everyday household and general merchandise items
• Shopping for seasonal products
• Buying consumables and national-brand products at value prices
• Finding nearby stores and checking local product availability
• Ordering eligible products for same-day delivery through DoorDash or Instacart
• Purchasing gift cards and lottery tickets

Customer outcomes Brand's website · 2026-11-08

• Savings on thousands of everyday and seasonal items
• Access to a broad product assortment at compelling value
• Convenient shopping through stores located across Canada
• Option for same-day delivery through third-party providers
• Access to familiar national brands at low prices