Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. This Business Profile tracks the Brand Authority Index and supporting AI visibility evidence. Last analyzed August 23, 2026.
DraftKings Inc. is a company within the Gambling & Entertainment category. DraftKings Inc. is an American digital sports entertainment and gaming company. It provides users with daily fantasy sports, sports betting, and online casino products, as well as digital media and lottery technology services. Found in 2012, it was a pioneer in the daily fantasy sports industry before becoming a major operator in the legalized US sports betting market.
DraftKings Inc. was founded in 2012 and is headquartered in Boston, MA.
Buyers evaluating DraftKings Inc. typically ask AI models about "best sports betting apps US", "how to play daily fantasy sports", "online casino with real money", and 6 similar queries.
DraftKings Inc.'s core products are Sportsbook, Daily Fantasy Sports (DFS), iGaming (Casino), Marketplace, Digital Lottery (Jackpocket).
DraftKings Inc. uses Usage-based (Wagering/Entry Fees).
DraftKings Inc. serves Sports fans, casual gamers, and casino enthusiasts in regulated North American markets..
DraftKings Inc. A seamless, high-performance 'super-app' ecosystem that integrates sports betting, fantasy, and media content with superior user UX compared to legacy casino operators.
Official website: https://draftkings.com/
Last analyzed: August 23, 2026
This Business Profile is published by Optimly in the Optimly AI Brand Index, a public research dataset showing how AI systems describe brands, categories, and competitors. Optimly AI Visibility analyzes sampled buyer-intent responses, cited sources, and public brand information. The Brand Authority Index summarizes answer presence, narrative accuracy, and owned citations where sufficient evidence is available.
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